Year-End Shopping Map of Seoul!

Are you ready for the crazy year-end shopping?

Here comes December, the best shopping season of the year in Korea! Almost every store, big or small, is offering best deals throughout Korea from December to the new year’s January. So get ready for our shopping guide and make sure you know where to shop in Seoul during discount season!

1. Department Stores

All department stores are presenting their best deals and discounts of the year during this season! Great chance to get quality products with affordable price!

SHINSEGAE Department store is Korea’s first department store, with a history of more than 80 years, which you can easily notice from the historical style of Shinsegae Main Store’s building.

The new Shinsegae now is featuring Korean trendy stars G-Dragon and Jun Ji-hyun as models, and offering diverse brands ranging from the top international luxury brands to new designer brands.

It is located in the center of Seoul, right next to the famous attraction Namsan Mountain, which is great for sightseeing after you done shopping!


Operating Hours: 

Regular Hours – Mon. ~ Thurs. : 10:30a.m. – 8:00p.m
Special Hours – Fri. ~ Sun. & Holidays: 10:30a.m. – 8:30p.m.

Location(Main Branch): 

63, Sogong dong, Jung-gu, Seoul


HYUNDAI Department store at Apgujeong area is your best choice to shop in Gangnam! Trying to provide a new cultural way of life, Hyundai Department store offers you a complex experience at the center of luxury brand stores in Seoul.

The 2nd basement floor is directly conneted to the EXIT 6 at Apgujeong Station(Subway Line 3), making it much easier to access.


Operating Hours: 

10:30a.m. – 8:30p.m

Location(Main Branch): 

165, Apgujeong-ro, Gangnam-gu, Seoul


Lotte Department store is another premiere department store has most branches. Besides the Main branch at Myeong-dong area, Lotte also has Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 8 branches alone in Seoul!!

The Main branch in Seoul is conneted to Subway line 2 Euljiro 1(il)-ga Station.


Operating Hours: 

Regular Hours – Mon. ~ Thurs. : 10:30a.m. – 8:00p.m
Extended Hours – Fri. ~ Sun. & Holidays: 10:30a.m. – 8:30p.m.

Location(Main Branch): 

81, Namdaemun-ro, Euljiro 1(il)-ga, Jung-gu, Seoul


2. Outlets

Major outlets in Seoul are best places you can get the cheapest deals! Our favourite ones are Lotte Outlets Seoul Station Branch and Hyundai City Outlet Gasan Branch.

Lotte Outlets Seoul Station is super accessible thanks to its location next to the city’s tansportation hub Seoul Station, with mutiple Subway lines, buses, and trains heading all all major cities of Korea.

It offers more than 140 famous brands at reasonable prices, is one of the most popular shopping centers loved by not only people living in Seoul , but from all around Korea.


Operating Hours: 

Regular Hours – Mon. ~ Thurs. : 11:00a.m. – 9:00p.m
Extended Hours – Fri. ~ Sun. & Holidays: 11:00a.m. – 10:00p.m.


405, Hangang-daero, Namyeong-dong, Yongsan-gu, Seoul


Hyundai City Outlet Gasan gets you all the discounted brand products all year round at one stop!! Featuring shopping, dining, and entertainment facilities all-in-one!

Even it is distanced from the central Seoul, it is defiantly worth visiting!


Operating Hours: 

11:00a.m. – 9:30p.m



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